Why Malaysia’s GBS Leaders Must Embrace the Intelligent Enterprise—Now

Introduction 

As Malaysia strengthens its position as a leading hub for shared services and Global Business Services (GBS) in Southeast Asia, organizations are facing a clear mandate: evolve—or risk being left behind. With technology reshaping how companies operate, the concept of the intelligent enterprise is no longer just a buzzword—it’s becoming a competitive necessity. 

At the upcoming AGOS GBS Summit 2025, we are proud to host industry leader Rao Murugesh as a panelist for the session “The Intelligent Enterprise: Re-defining GBS in a Tech-driven World.” In a recent pre-summit interview, Rao shared key insights about the transformation taking place across shared services centers in Malaysia and beyond. 

Moving from Cost Center to Value Creator 

“Shared services in Malaysia have traditionally been seen as cost-efficient back-office hubs,” Rao begins. “But that mindset must shift. Today’s GBS organizations need to evolve into strategic value engines that enable enterprise innovation.” 

This shift aligns with the growing trend of companies looking to set up shared services in Malaysia not just for savings, but for value creation, speed, and agility. As more organizations explore creating shared services or GBS in Malaysia, the country’s appeal goes beyond its affordability—it’s about talent readiness, digital maturity, and transformation capability. 

Technology is Raising the Bar for GBS Teams 

Rao also emphasizes how RPA services in Malaysia and other digital solutions are reshaping expectations for GBS delivery. “Leaders are no longer just service owners. They need to become data storytellers and innovation catalysts,” he says. 

In finance shared services, for example, there’s a growing need for teams to deliver real-time insights, drive automation, and elevate user experiences—transforming traditional workflows into digitally enabled ecosystems. 

By embedding AI, RPA, and advanced analytics into service delivery, GBS leaders are redefining what excellence looks like across Malaysia’s shared services centers. 

Building Capability for a Tech-Driven World 

For Rao, the core of the transformation lies in three key capabilities: 

• AI in data literacy – equipping teams to analyze, interpret, and act on data insights 

• Change management – preparing teams to adapt, evolve, and thrive in rapid transformation 

• Mindset shift – cultivating a culture of agility, resilience, and innovation 

“These aren’t optional anymore,” Rao stresses. “They are essential capabilities if GBS functions want to stay relevant in the next chapter of enterprise growth.” 

Why Malaysia Is Poised to Lead the Intelligent Enterprise Wave 

Malaysia continues to attract global investors looking to set up shared services centers due to its: 

• Deep talent pool in Finance, IT, HR, and Procurement 

• Strong digital infrastructure supporting RPA and GBS services 

• Government support and incentives for high-value services 

Whether you're planning to expand your finance shared services in Malaysia or tap into its booming GBS ecosystem, the time to act is now. 

Join Us at AGOS GBS Summit 2025

Ready to transform your GBS into an intelligent enterprise? 

Don’t miss the chance to learn directly from Rao Murugesh and other leading voices at the AGOS GBS Summit 2025, happening on 11th September 2025. 

Bring your team and explore how GBS is evolving from cost-focused shared services to tech-enabled business partners. 

Enjoy a 10% discount when you register three pax and above. Use code: 2025GroupDisc 

Register now: https://lnkd.in/gU5cwAP7 

View full agenda: https://lnkd.in/gV_86ZtP 

Need help? Contact us at: agosgbssummit@agosasia.com